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usa - DELOFTED
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Wednesday July 20th, 2011 18:42 Video: Official Sub70 USA Launch Event


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New footage from the official Sub70 USA launch event, shot on location at Fred Segal in Los Angeles. For those of you who slept on the brand, Sub70 started in UK in early 2004 with a hip, progressive fashion sense combined with high performance fabrics and fits. The brand has now arrived stateside. The USA launch event included models, a putting contest, and the coolest retail staff of Fred Segal. Check it out at upscale retailers and green grass shops.

Video: Sub70 USA

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