And they don’t stop… TM launches a new video featuring their mid-spring 2012 line of merchandise. Subtle, yet bold colors and punch logos that let you know the threads without getting all in-yo-face-Tommy Hilfiger style. We want, you want it, so just go out there and grab some. Online now.
Video: Travis Mathew
Our buddies down in southern California at Travis Mathew release some behind the scenes footage about the brand’s upcoming Travis Mathew Tour. The fellas are driving long 12 hours days and they’ll be lots of fireworks (literally) and nerves being fried when you spend that much time with another person. Peep the vid to see what new stuff the company is doing. We love how they’re always pushing the limits.
Video: Travis Mathew
Nike sneak peeks speed trial footage featuring PGA Tour pro Anthony Kim. As he says, he’s got speed “all day, every day.” The new VR_S line of clubs are supposedly Nike’s fastest and lightest club to date, enabling players of all caliber to swing faster and pound the ball further. We all could use abit more yardage.
Video: Nike Golf
Puma shows us the new 2012 HC Lux spikes. These shoes feature premium full grain leather uppers and confidence with a 2 year waterproof guarantee. HC Lux also include the idCell cushioning technology for superior comfort, and Quilltec soft spikes for traction that can be worn off course. Plus, the shoes come with 2 different colored laces so you can mix things up. Available in a ton of colorways.
See more views after the break.
Fashion forward designer J. Lindeberg presents the Bridge Course Black golf shoe. Yes it’s slick, yes it’s classic, yes it’s available now online. Black and white classy, with the JL logo blasted all over the side.
Photo: J. Lindeberg
Hunter Mahan recently chalked up his 4th PGA Tour win at the Match Play tournament using Ping’s new and yet to be released Nome mallet putter. This putter is not available in stores, but here’s a sneak peek from Delofted. It’s an interesting new design and obviously seems to work. As Mahan said, “I made a putter switch to the Ping Nome and it felt great on the greens immediately.” Congrats!
adidas continues to bone up their footwear franchise with the Tour360 ATV model for 2012. These spikes utilize an unrivaled forefoot flexibility and zonal traction elements to provide All-Terrain Versatility, comfort and grip that adapts to any surface, lie or angle. These golf shoes have a dual-density outsole with 10-spike configuration, plus its unibody construction connects a 5-pod decoupled heel for adaptability, a strengthened midfoot TPU for support and aggressive TRAXION secondary lugs in the forefoot for enhanced grip. The colorways are brash, and you gotta check out the all-burgundy everything one. Dope.
A few more pictures after the break.
TaylorMade introduces the RocketBallz 460cc franchise of drivers and Tour sticks. By now you’ve probably all seen the commercials on television and online. Yes, it may be a weird name, but we’re all impressed by the new collection, especially the smooth white finish. This big stick is a revolutionary new driver which combines speed and adjustability designed to appeal to a wide range of players. It retails for $299, available everywhere.
See the views after the jump.
The powerhouse known as adidas presents the new 2012 adidas POWERBAND 4.0 golf shoe, an upgrade from the 3.0 version. The POWERBAND franchise has always been about eliminating power leaks and for its ability to help golfers of all levels better transfer their power from backswing to the ball. We love the new colorways, especially the new officially called “slime” color. Street price around US$150.
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More Travis Mathew show girls, that’s what we’re focused on. But in true California style, the team at Travis Mathew present some behind-the-scenes footage from their 2012 PGA Show experience. The famous van, the set up, builds, new merch, media, mannequins and interviews. And yes, the beautiful booth girls make a cameo (jump to 0:38). Welcome to Travis Mathew folks.
Video: Travis Mathew
Nike continues to ride the success of its Lunar Control golf shoe by launching the new Nike Lunar Ascend. The shoe is engineered with the ingredients of the perfect lightweight and breathable golf shoe that combines stability and the comfort of Lunar cushioning. To achieve these optimal combinations, Nike utilized its Hyperfuse construction to deliver the perfect summer golf shoe. Available in four breezy colorways and hits the street for approx. $100 bucks. Nice.
Read on for more photos.