TaylorMade introduces the RocketBallz 460cc franchise of drivers and Tour sticks. By now you’ve probably all seen the commercials on television and online. Yes, it may be a weird name, but we’re all impressed by the new collection, especially the smooth white finish. This big stick is a revolutionary new driver which combines speed and adjustability designed to appeal to a wide range of players. It retails for $299, available everywhere.
See the views after the jump.
The powerhouse known as adidas presents the new 2012 adidas POWERBAND 4.0 golf shoe, an upgrade from the 3.0 version. The POWERBAND franchise has always been about eliminating power leaks and for its ability to help golfers of all levels better transfer their power from backswing to the ball. We love the new colorways, especially the new officially called “slime” color. Street price around US$150.
Keep going to see more views.
More Travis Mathew show girls, that’s what we’re focused on. But in true California style, the team at Travis Mathew present some behind-the-scenes footage from their 2012 PGA Show experience. The famous van, the set up, builds, new merch, media, mannequins and interviews. And yes, the beautiful booth girls make a cameo (jump to 0:38). Welcome to Travis Mathew folks.
Video: Travis Mathew
Nike continues to ride the success of its Lunar Control golf shoe by launching the new Nike Lunar Ascend. The shoe is engineered with the ingredients of the perfect lightweight and breathable golf shoe that combines stability and the comfort of Lunar cushioning. To achieve these optimal combinations, Nike utilized its Hyperfuse construction to deliver the perfect summer golf shoe. Available in four breezy colorways and hits the street for approx. $100 bucks. Nice.
Read on for more photos.
Wow, straight dope. Oakley steps it up and drops a spectacular looking new shoe called the Oakley Cipher – and takes it one step further by billing it as the “world’s lightest performance golf shoe.” The Cipher screams performance with a moisture wicking textile liner, a welded element on upper for protection and NanoSpike cleatless technology. Such a great design, and comes in three colorways of blue, white and black. Even the soles look fresh.
See the colorways after the break.
The team at TRUE Linkswear drop the creamsicle styled PHX Open Limited Edition golf shoes. These spikes are gorgeous, and the staff at Delofted all know how comfortable the TRUE shoes are. These kicks have a white upper with orange stitching which are paired with an orange outsole and white spikes. Only 250 pairs are made, so put in your order now.
Some additional views after the jump.
Fashion powerhouse Hugo Boss presents the 2012 Spring/Summer White Sunday golf shoe. Made with 100% cowskin, this is leather lined shoe has a classic saddle styling. These spikes are made with a rubber sole and replaceable spikes. Detailing like green eyelets and Hugo Boss logo on the heel make it fashionable to the 19th hole.
Photo: Hugo Boss
Delofted presents another Four Essentials exclusive – this time featuring our friends from the north: Canada’s Sligo. Sligo prides itself on being the fusion between fashion and performance. Cutting edge fits, progressive styling and aggressive color ways define their collection. We sat down with the creative director of the brand to see what these guys can’t live without.
Keep reading after the break.
Our favorite YouTube video star meets PGA Tour Pro – Ben Crane – is back at it again with his new vid The Lost Love. Rings, pommel horses, and the uneven bars all make a cameo, as does Ben’s ridiculously awesome red jumpsuit. Found out where Ben’s true talents lie. Sexy.
Ping and Bubba Watson present a limited edition Pink G20 Driver. As part of the “Bubba and Friends Drive to a Million” charity initiative, Ping will donate $300 for the first 300 drives that he launches over 300 yards in 2012. The G20 driver also has written in cursive on the crown the words, “Made Exclusively for Bubba.” Sweet.
Nike expands its Method putter franchise and its boundaries by unveiling the new mid-mallet Nike Method Concept putter. Inspired by the notion of the concept car, Nike designers created an iconic shape that blends art with science without sacrificing performance. The art is in the profound shape. This radical shape has the appearance of a blade, yet plays like a mallet. Plus, its designed in two parts – the face is light (only 90 grams), yet the body is heavy at 200 grams. This results in a high MOI-to-head ratio putter with a small mallet footprint. Street price around $200.
Another peak after the break.