Are you ready for RZN? Nike gives us the latest in golf ball technology, claiming that the rubber core ball is officially dead and yesterday’s news. Into the spotlight steps the new resin material, or RZN. Supposedly it gives hackers more spin, more distance and a more stable ball flight. Will it make your game go lower, will it make you putt better? Who knows. All we know is it makes for a good commercial spot. And Paul Casey seems to think so.
What’s with the British accent voiceover (wait, is it British?). Hope you like pulp? Cobra presents a 30 second spot on the dreamy Rickie Fowler joining Cobra Golf, having switched over his clubs from Titleist. Not a far stretch, given that Fowler’s been with Puma for clothing, and Cobra/Puma is the same company. As you can see, lots of his famous Sunday orange colorway is involved. Kind of a weak slogan though, “It’s Go Time.” Good player, soft marketing.
The good folks at Cobra Puma Golf drop a 2-minute recap of their 2012 PGA Show Demo Day activities and festivities. Aside from the new Cobra AMP clubs, drivers, and irons, you’ve got casino games, DJs, music, drinks and ladies. Not to mention guest appearances by MLB star Johnny Damon and LPGA Tour pros Blair O’Neal and Lexi Thompson. Did I mention Blair O’Neal and Lexi Thompson yet?
Video: Cobra Puma
And they don’t stop… TM launches a new video featuring their mid-spring 2012 line of merchandise. Subtle, yet bold colors and punch logos that let you know the threads without getting all in-yo-face-Tommy Hilfiger style. We want, you want it, so just go out there and grab some. Online now.
Video: Travis Mathew
Our buddies down in southern California at Travis Mathew release some behind the scenes footage about the brand’s upcoming Travis Mathew Tour. The fellas are driving long 12 hours days and they’ll be lots of fireworks (literally) and nerves being fried when you spend that much time with another person. Peep the vid to see what new stuff the company is doing. We love how they’re always pushing the limits.
Video: Travis Mathew
Nike sneak peeks speed trial footage featuring PGA Tour pro Anthony Kim. As he says, he’s got speed “all day, every day.” The new VR_S line of clubs are supposedly Nike’s fastest and lightest club to date, enabling players of all caliber to swing faster and pound the ball further. We all could use abit more yardage.
Video: Nike Golf
Puma shows us the new 2012 HC Lux spikes. These shoes feature premium full grain leather uppers and confidence with a 2 year waterproof guarantee. HC Lux also include the idCell cushioning technology for superior comfort, and Quilltec soft spikes for traction that can be worn off course. Plus, the shoes come with 2 different colored laces so you can mix things up. Available in a ton of colorways.
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Fashion forward designer J. Lindeberg presents the Bridge Course Black golf shoe. Yes it’s slick, yes it’s classic, yes it’s available now online. Black and white classy, with the JL logo blasted all over the side.
Photo: J. Lindeberg
Hunter Mahan recently chalked up his 4th PGA Tour win at the Match Play tournament using Ping’s new and yet to be released Nome mallet putter. This putter is not available in stores, but here’s a sneak peek from Delofted. It’s an interesting new design and obviously seems to work. As Mahan said, “I made a putter switch to the Ping Nome and it felt great on the greens immediately.” Congrats!
adidas continues to bone up their footwear franchise with the Tour360 ATV model for 2012. These spikes utilize an unrivaled forefoot flexibility and zonal traction elements to provide All-Terrain Versatility, comfort and grip that adapts to any surface, lie or angle. These golf shoes have a dual-density outsole with 10-spike configuration, plus its unibody construction connects a 5-pod decoupled heel for adaptability, a strengthened midfoot TPU for support and aggressive TRAXION secondary lugs in the forefoot for enhanced grip. The colorways are brash, and you gotta check out the all-burgundy everything one. Dope.
A few more pictures after the break.
TaylorMade introduces the RocketBallz 460cc franchise of drivers and Tour sticks. By now you’ve probably all seen the commercials on television and online. Yes, it may be a weird name, but we’re all impressed by the new collection, especially the smooth white finish. This big stick is a revolutionary new driver which combines speed and adjustability designed to appeal to a wide range of players. It retails for $299, available everywhere.
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The powerhouse known as adidas presents the new 2012 adidas POWERBAND 4.0 golf shoe, an upgrade from the 3.0 version. The POWERBAND franchise has always been about eliminating power leaks and for its ability to help golfers of all levels better transfer their power from backswing to the ball. We love the new colorways, especially the new officially called “slime” color. Street price around US$150.
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